Social Media Management Services

Social media strategy and management for small businesses that want to stay visible, consistent, and trusted.

Our Social Media Management Services are designed for small businesses that want a clearer and more consistent online presence.

Depending on what you need, you can choose a one-time Social Media Strategy if you want to manage your own content, or monthly Social Media Management if you want support with planning, captions, visuals, scheduling, and content direction.

Social media should not feel random. It should help people understand who you are, what you offer, why they can trust you, and how they can take the next step.

The goal is simple: make your social media more structured, more professional, and better connected to your website, Google Business Profile, SEO, and local visibility.

Social Media Management Services (In Short)

Make your social media more consistent, professional, and connected to your business goals.

Start with strategy

Social Media Strategy — €249 one-time
For businesses that want a clear plan before posting, getting support, or outsourcing.

Need guidance, but doing it yourself?

Strategy Support — from €149/month
For businesses that want monthly feedback, planning help, and direction while creating their own content.

Want it managed for you?

Management — from €199/month
For businesses that want help with content planning, captions, visuals, scheduling, and posting.

Best for

Small businesses that want structure, consistency, and stronger online trust.

Want to learn how to manage it yourself? Choose Google Business Profile and Socials Coaching.

Want more details?

Scroll down to compare strategy, support, and management options.

What is the difference between social media strategy and social media management?

Social media strategy gives you the plan.

Social media management helps execute the plan.

A Social Media Strategy is best if you want to keep posting yourself, but you need clear direction. You get guidance on what to post, which platforms to focus on, what your content pillars should be, and how your social media can support your business goals.

Social Media Management is best if you do not have the time, structure, or consistency to manage your social media yourself. With monthly management, you get ongoing help with content planning, captions, visuals, scheduling, and improvement.

Both options can work. The right choice depends on whether you want to do it yourself or outsource the monthly work.

Our social media management services can include strategy, planning, captions, visuals, scheduling, and ongoing improvement, depending on the package you choose.

Who are these Social Media Management Services for?

These services are ideal for small businesses that want to look more active, professional, and trustworthy online.

They are a good fit for:

Local businesses
Service providers
Restaurants, cafés, and shops
Beauty, wellness, and lifestyle businesses
Coaches and consultants
Real estate businesses
Creative businesses
Webshops
Businesses already working on SEO or Google Business Profile visibility

This is especially useful if people check your social media before they contact you, book with you, visit your location, or buy from your business.

These social media management services are ideal for small businesses that want to look more active, professional, and trustworthy online.

Why does social media matter for your business?

Social media is not just about posting for likes.

For many small businesses, social media works as a trust layer. People may first find you through Google, your website, a recommendation, or your Google Business Profile. But before they contact you, they often check your social media to see if your business looks active, real, and reliable.

Consistent social media can help you:

Build trust
Stay visible
Show your work, products, or services
Share reviews and social proof
Promote offers or updates
Support your Google Business Profile
Drive traffic to your website
Make your business feel more active and approachable

The goal is not to be everywhere. The goal is to show up clearly and consistently where your potential customers are most likely to notice, trust, and choose you.

Which platforms are included?

Social media management is not one-size-fits-all. The right platforms depend on your business, audience, content, and goals.

Some businesses only need one strong platform. Others benefit from using Instagram and Facebook together, or LinkedIn for professional visibility.

Our social media management services can be adapted to the platforms that make the most sense for your business, such as Instagram, Facebook, LinkedIn, TikTok, or Google Business Profile content alignment.

Platform examples

Instagram is often useful for visual businesses, local brands, restaurants, beauty, wellness, lifestyle, shops, real estate, and personal brands.

Facebook can work well for local businesses, community visibility, events, older audiences, and businesses with an existing local network.

LinkedIn is useful for B2B businesses, consultants, professional services, agencies, real estate professionals, and personal authority building.

TikTok can work well for businesses that can provide regular short video material and want more discovery-based reach.

Google Business Profile posts are not the same as social media, but they can be aligned with your social media content to support local visibility.

Platform limits

To keep the packages clear and fair, each package includes a set number of platforms.

Social Media Strategy includes direction for up to 2 platforms.

Social Media Management Starter includes 1 main platform. Basic cross-posting to one connected platform may be included when the same content is suitable.

Social Media Management Growth includes up to 2 platforms with light adaptation where needed.

Social Media Management Plus includes up to 3 platforms with stronger planning and platform-specific direction.

Extra platforms can be added when needed for an additional fee. This makes it possible to expand your social media support without changing the whole package, while keeping the amount of work clear and fair.

Social Media Strategy

One-time strategy | €249

This is for businesses that want to manage their own social media, but need a clear plan first.

You receive direction so you know what to post, why you are posting it, and how your content can support your business, website, Google Business Profile, and SEO.

What is included?

Social media profile review
Platform advice
Strategy for up to 2 platforms
Audience and positioning direction
Content pillars
Post ideas
Basic 30-day content calendar
Tone of voice direction
CTA suggestions
Website, SEO, and Google Business Profile alignment
30-day action plan

This is a good option if you want to become more independent, save costs over time, and manage your own content with more structure.

Extra platform strategy: from €75 per platform.

Monthly strategy guidance | from €149 per month

This is for businesses that want to create and post their own content, but still want ongoing guidance for a few months.

You stay in control of the execution, while receiving help with planning, content ideas, platform direction, feedback, and monthly priorities. This is a good option if you do not want full social media management, but you also do not want to figure everything out alone.

What can be included?

Monthly content direction
Feedback on your posts or ideas
Help choosing what to post next
Content calendar guidance
Platform advice
Review of what is working and what needs adjusting
Ideas for posts, Reels, stories, or campaigns
Alignment with your website, SEO, Google Business Profile, and offers
Monthly action points

This is ideal if you want to learn, improve, and build confidence while still doing the posting yourself.

Extra platform strategy: €75 per platform

Social Media Management Packages

Our monthly social media management services are available in three levels: Starter, Growth, and Plus.

Social Media Management Starter | €199 per month

For businesses that need basic consistency on one main platform.

This package is designed to help your business stop looking inactive online and start showing up more regularly.

Includes:

2 posts per week
1 main platform
Basic monthly content planning
Caption writing
Simple branded visuals
Scheduling or publishing
Basic monthly content check
Optional simple cross-posting where suitable
Light alignment with your website or Google Business Profile

This is best for businesses that want a more active presence without needing a heavy content plan.

Social Media Management Growth | €349 per month

For businesses that want more consistent content and stronger direction across up to 2 platforms.

This is the best option for most small businesses that want regular visibility without moving into a full agency-level package.

Includes:

3 posts per week
Up to 2 platforms
Monthly content calendar
Caption writing
Branded visuals
Light platform adaptation
1 short-form video or Reel per week if you provide usable video material
Content direction based on your services, offers, trust signals, and local visibility
Google Business Profile and website alignment where relevant
Monthly optimization check
Short monthly progress update

This is best for businesses that want social media to become more structured, consistent, and connected to their wider online presence.

Social Media Management Plus | €549 per month

For businesses that want stronger visibility, more frequent posting, and closer content support across up to 3 platforms.

This package is for businesses that want social media to become a more active part of their marketing.

Includes:

4–5 posts per week
Up to 3 platforms
Monthly content calendar
Caption writing
Branded visuals
Platform-specific content direction
1–2 Reels per week if you provide usable video material (we provide a guide)
Content themes for services, products, reviews, FAQs, offers, behind-the-scenes content, and local relevance
Stronger alignment with website, blogs, Google Business Profile, SEO, and offers
Monthly content analysis
Ongoing improvement suggestions

This is best for businesses that want a more complete and active social media presence.

Extra platform options

If you need support for more platforms than your package includes, this can be added separately.

Extra platform support

The price depends on how different the content needs to be for each platform.

For example, reposting the same Instagram content to Facebook is simple. Creating a separate LinkedIn version, TikTok edit, or platform-specific caption takes more time and should be priced separately.

What is not included by default?

To keep the packages fair and clear, some work is not included unless agreed separately.

These can be added if needed, but they are not part of the standard monthly packages.

This may include:

Professional photography
On-site video recording
Paid advertising budget
Paid ad campaign management
Full inbox or DM management
Daily community management
Influencer outreach
Large-scale video editing
Posting in multiple languages
Weekend or daily posting requirements
Advanced analytics reports

These can be added if needed, but they are not part of the standard monthly packages.

Can I provide my own photos and videos?

Yes. In fact, this is often the best option.

Real photos and videos from your business usually feel more authentic than generic stock content.

You can send photos, short clips, behind-the-scenes content, product images, customer moments, team updates, or examples of your work.

These can then be turned into posts, captions, Reels, stories, or content themes depending on your package.

How does social media work with Google Business Profile?

Social media and Google Business Profile should support each other.

Your Google Business Profile helps people find you locally. Your social media helps people trust you once they discover you.

For local businesses, this combination can be powerful:

Google helps people find you.
Social media helps people trust you.
Your website helps people understand and contact you.

When your Google Business Profile, website, and social media all support the same message, your online presence becomes stronger and more consistent.

How does social media support SEO?

Social media is not the same as SEO, and social media posts do not replace a proper SEO strategy.

Google has not confirmed likes, shares, or followers as direct ranking factors. But social media can still support your wider visibility in important ways. It can help more people discover your content, visit your website, recognize your brand, engage with your business, and share or mention your pages elsewhere.

It can also help you promote new blogs, service pages, products, categories, reviews, offers, and Google Business Profile updates.

For example, if you publish a new blog, launch a service page, add a product category, or update your Google Business Profile, your social media can help distribute that message and bring more attention to it.

That is why social media works best when it is connected to the rest of your marketing instead of treated as a separate task.

Can this be combined with other services?

Yes. Social Media Management Services can be combined with:

Should you choose strategy or management?

Choose Social Media Strategy if you want to manage your content yourself but need a clear plan.

Choose Social Media Management Starter if you need basic consistency on one main platform.

Choose Social Media Management Growth if you want regular content, stronger direction, and up to 2 platforms.

Choose Social Media Management Plus if you want social media to become a more active part of your marketing across up to 3 platforms.

You can also start with a one-time strategy and move into monthly management later.

If you want to learn how to manage your own Google Business Profile and social media instead of outsourcing it, you can also choose the Google Business Profile and Socials Coaching program. This gives you guidance, assignments, feedback, and support so you can build the skills to maintain your own online visibility with more confidence and save costs over time.

Ready to make your social media more consistent?

If your social media feels random, inactive, or disconnected from your business goals, it may be time to bring more structure into it.

Start with a one-time Social Media Strategy if you want to do it yourself, or choose Social Media Management if you want ongoing support with content planning, captions, visuals, scheduling, and improvement.

Your social media does not need to be overwhelming. It needs to be clear, consistent, and connected to the way your business grows.

Social Media Management Services FAQ

What are social media management services?

Social media management services help businesses plan, create, schedule, and improve their social media content.

This can include content calendars, captions, visuals, Reels, platform direction, and ongoing content support.

What is the difference between social media strategy and social media management?

Social media strategy gives you the plan and direction.

Social media management is the ongoing execution of that plan, including content creation, scheduling, posting, and monthly improvement.

Do I need a social media strategy before social media management?

It is recommended.

A clear strategy helps make the monthly content more focused.

You can start with a one-time strategy or include strategy as part of the monthly management setup.

Which platforms are included in social media management services?

This depends on your package.

Starter includes 1 main platform, Growth includes up to 2 platforms, and Plus includes up to 3 platforms.

Extra platforms can be added separately.

Can you manage Instagram and Facebook together?

Yes. Instagram and Facebook can often be managed together, especially when the same core content is suitable for both.

Platform-specific adaptation may require a higher package or an extra platform fee.

Can LinkedIn be included?

Yes. LinkedIn can be included if it makes sense for your business.

It is especially useful for consultants, B2B businesses, agencies, professional services, and personal authority building.

Can TikTok be included?

Yes, but TikTok usually requires regular short video material.

If you can provide usable clips, TikTok content can be included or added depending on the package.

We provide filming guides.

Do you create the content for me?

Yes, depending on the package.

This may include captions, visuals, content planning, and Reels based on material you provide.

Professional photo and video shoots are not included by default.

Do I need to provide photos and videos?

Preferably, yes.

Real business photos and videos usually feel more authentic and help your social media represent your actual business instead of looking generic.

Do social media management services include Reels?

Reels can be included in the Growth and Plus packages if you provide usable video material.

More advanced editing or filming can be quoted separately.

Do social media management services include paid ads?

No, paid ads are not included by default.

Organic social media management and paid advertising are separate services.

Ads can be added separately if needed.

Will social media management help my SEO?

Social media management does not replace SEO, but it can support your wider visibility.

It can help promote blogs, service pages, products, reviews, Google Business Profile updates, and website content.

Can social media management help local businesses?

Yes. Social media can help local businesses build trust, show activity, promote services, share reviews, highlight local relevance, and support Google Business Profile visibility.

How often should my business post?

This depends on your goals, budget, and available content.

For many small businesses, 2–4 posts per week is a realistic starting point.

Can I cancel monthly social media management?

Yes. This can be offered as a monthly service without a long-term contract.

You can also start with strategy first and decide later whether you want monthly support.