Topical Authority Plan
Create a clear SEO growth plan based on topics, search intent, page gaps, internal links, and the authority your website needs to build.
Topical Authority Plan (In Short)
A Topical Authority Plan shows what your website needs to become known for in Google and AI search.
Price
From €350
Recommended for SEO growth: €750
Advanced strategy: from €1,250
Best for
SEO strategy, topical authority, topical maps, content planning, page gaps, internal linking, and long-term ranking growth.
Flexible
Can be used before SEO Growth Pages, blog writing, page refreshes, webshop SEO, or monthly SEO implementation packs.
Use when
Your website needs a clear SEO direction before adding more pages, blogs, or monthly SEO work.
Need more details?
Scroll down to see all Topical Authority Plan options and choose the next step for your website or webshop.
What Topical Authority Plan packages are available?
A Topical Authority Plan is available in three levels, depending on the size of your website, the complexity of your services, and how much SEO structure you need before creating new content.
The goal is to make sure your future SEO work is based on a clear plan instead of random pages, blogs, or updates.
Topical Authority Starter
€350
Topical Authority Starter is for small websites that need a clear SEO direction before adding more pages or blogs.
This is a practical option when your website has a few main services, but you are not sure which content should be created or improved first.
This package can include:
- review of your current website structure
- main topic and service focus
- basic keyword direction
- search intent direction
- simple content gap review
- basic topical map outline
- suggested priority pages or blogs
- basic internal linking direction
- practical next-step recommendations
This is useful when the website is still small and needs a clear starting point for SEO growth.
Topical Authority Growth
€750
Topical Authority Growth is the recommended option for businesses that want a stronger SEO structure and a clear roadmap for the next stage of growth.
This plan gives you a more detailed view of what your website should become known for, which pages are missing, and how content should support your main services.
This package can include:
- review of your current website and content structure
- keyword and search intent research
- main topic cluster direction
- page gap analysis
- topical Map Recommendations
- recommendations for SEO Growth Pages
- recommendations for Existing Page SEO Refresh
- blog topic planning
- internal linking recommendations
- priority order for new and existing pages
- 3-month SEO roadmap
- practical implementation plan
This is the best starting point before creating several SEO Growth Pages, publishing regular SEO blogs, refreshing existing pages, or starting monthly SEO implementation.
Topical Authority Advanced
from €1,250
Topical Authority Advanced is for larger websites, webshops, competitive niches, multiple locations, or businesses with several services that need a deeper SEO strategy.
This plan is useful when your website needs a stronger content architecture before investing in ongoing SEO work.
This package can include everything in Topical Authority Growth, plus:
- deeper keyword and search intent research
- competitor-aware SEO direction
- wider topical map
- service, product, category, or location cluster planning
- stronger semantic SEO planning
- content gap analysis across multiple areas
- internal link architecture
- content pruning, merging, or refresh recommendations
- priority roadmap for 3 to 6 months
- recommendations for SEO Growth Pages, blogs, page refreshes, webshop SEO, or monthly implementation packs
This is the best option when SEO needs to become a serious growth channel and your website needs a clear structure before more content is created.
Custom Topical Authority Strategy — price on request
A Custom Topical Authority Strategy is available for larger projects, multilingual websites, webshops with many categories or products, or businesses that need a complete SEO content architecture. This is useful when the website has many moving parts and needs a more detailed plan before implementation starts.
A custom strategy can include:
- multilingual topical mapping
- webshop category and product cluster planning
- local SEO structure for multiple areas
- blog cluster strategy
- full content audit
- internal linking architecture
- content pruning and merging recommendations
- 6-month SEO roadmap
- implementation planning
- support for full SEO projects or monthly SEO execution
This is the best option when your website needs a long-term SEO structure across many pages, topics, services, products, or markets.
What is a Topical Authority Plan?
A Topical Authority Plan is an SEO strategy that shows which topics your website needs to cover to become more relevant, trusted, and competitive in search.
It connects your services, pages, blogs, keywords, and internal links into one clear structure.
Instead of creating random pages or blogs, a Topical Authority Plan shows what needs to be built and why.
It helps answer important SEO questions.
- Which services need their own pages?
- Which topics support those services?
- Which blogs should be written first?
- Which existing pages need refreshing?
- Which internal links are missing?
- Which parts of the website are too thin, unclear, or disconnected?
This gives your website a stronger direction before more SEO work is done.
Why does a Topical Authority Plan matter?
A Topical Authority Plan matters because websites usually rank better when they cover a subject clearly, consistently, and in a structured way.
One page is rarely enough to prove that a website is relevant for a whole topic.
For example, a website that wants to rank for local SEO should not only have one page called “Local SEO Services”.
It may also need pages and blogs about Google Business Profile optimization, local keyword research, service-area pages, reviews, local content, citations, Google Maps visibility, and local SEO maintenance.
Together, these pages help search engines understand that the website has depth around the topic.
That is topical authority.
Who is a Topical Authority Plan for?
A Topical Authority Plan is for businesses that want to grow SEO with a clear structure instead of guessing what to publish next.
It is especially useful before investing in new pages, blog writing, website expansion, or monthly SEO packs.
This is a good option if:
- the website has no clear SEO direction yet
- new pages are needed, but the priority order is unclear
- blogs are being written without a wider strategy
- service pages feel disconnected from supporting content
- important topics are missing from the website
- existing pages overlap or compete with each other
- internal links are weak or random
- a webshop needs clearer category, product, and content structure
- monthly SEO work needs a proper roadmap first
This service is useful when you know your website needs to grow, but you do not want to waste time or money on the wrong pages.
How does a Topical Authority Plan help with rankings?
A Topical Authority Plan helps with rankings by giving your website a clearer structure around the topics you want to be found for. Search engines need to understand not only one page, but how your pages relate to each other.
A strong plan helps connect:
- main service pages
- SEO Growth Pages
- blog content
- refreshed existing pages
- location pages
- webshop categories
- product groups
- internal links
- customer questions
- buying-intent searches
This makes the website easier to understand and easier to expand.
It also helps avoid common SEO problems, such as writing blogs that do not support anything, creating pages that target the same keyword, or adding content without a clear business purpose.
How does this fit with SEO Growth Pages?
A Topical Authority Plan should usually come before SEO Growth Pages. The plan shows which pages are missing, and SEO Growth Pages are then used to create those missing pages one by one.
Without a plan, it is easy to create pages just because they sound useful.
With a Topical Authority Plan, each SEO Growth Page has a clear role.
- One page may target a missing service.
- Another may support a location.
- Another may explain a package.
- Another may fill a gap in the topical map.
A Topical Authority Plan makes SEO Growth Pages more strategic and less random.
What is the difference between a topical map and a Topical Authority Plan?
A topical map shows the page and content structure, while a Topical Authority Plan explains the strategy behind that structure.
The map is part of the plan, but the plan goes further.
A topical map usually shows which topics, pages, blogs, and supporting content are needed.
A Topical Authority Plan also explains why those pages matter, how they connect, which pages should be created first, which existing pages should be improved, and how internal links should support the structure.
So the topical map gives the content architecture.
The Topical Authority Plan gives the strategy and priority behind it.
Why is a Topical Authority Plan more than keyword research?
A Topical Authority Plan shows how your website should build authority around the topics your business wants to rank for.
It does not only list keywords or blog ideas. It connects pages, blogs, search intent, content gaps, and internal links into one clear SEO structure.
This matters because every page needs a clear role. Some topics need main service pages, others need supporting blogs, refreshed content, or better internal links. Without that structure, SEO work can become random, pages can overlap, and blogs may attract traffic without supporting the pages that should convert.
A Topical Authority Plan turns future SEO work into a roadmap, so new pages, blog writing, page refreshes, and monthly implementation all support the same strategy.
How does this fit with SEO Growth Pages?
A Topical Authority Plan should usually come before SEO Growth Pages.
The plan shows which pages are missing, and SEO Growth Pages are then used to create those missing pages one by one.
Without a plan, it is easy to create pages just because they sound useful.
With a Topical Authority Plan, each SEO Growth Page has a clear role.
- One page may target a missing service.
- Another may support a location.
- Another may explain a package.
- Another may fill a gap in the topical map.
A Topical Authority Plan makes SEO Growth Pages more strategic and less random.
How does this work for webshops?
A Topical Authority Plan for a webshop shows how categories, products, supporting content, and internal links should work together.
Webshop SEO is not only about optimizing individual product pages.
A webshop needs clear category structure, product group alignment, buying-intent pages, supporting guides, image optimization, metadata, and internal links.
For a webshop, the plan may show:
- which categories need stronger visibility
- which subcategories should exist
- which product groups should be optimized first
- where category SEO is more important than product SEO
- where product SEO supports category rankings
- which buying guides or blogs are needed
- how internal links should connect products, categories, and content
- which monthly Webshop Growth Pack tasks should be prioritized
This makes the webshop SEO work much more focused.
How does this fit with SEO Blog Writing?
A Topical Authority Plan makes SEO Blog Writing more effective because it shows which blogs should be written and what each blog should support.
Blogs should not be chosen only because a topic sounds interesting.
A blog should usually answer a real search question, support a main service page, strengthen a topic cluster, or fill a gap in the topical map.
For example, if a website has a main page about Webshop SEO, supporting blogs may cover product descriptions, category SEO, image SEO, product filters, duplicate product content, and internal linking.
This helps the website build topical depth instead of publishing disconnected articles.
How does this fit with Existing Page SEO Refresh?
A Topical Authority Plan can show which existing pages should be refreshed before new pages are created.
Sometimes the best SEO step is not adding more content, but improving pages that already exist.
An existing page may cover the right topic, but still be too thin, outdated, unclear, or disconnected from the rest of the website.
The plan can identify which pages should be improved, merged, expanded, or linked better.
This helps avoid wasting time on new content while important existing pages remain weak.
How does the process work?
The process starts by reviewing your website, business goals, current pages, and the topics you want to become known for.
The aim is to understand what already exists, what is missing, and what should be prioritized.
First, the current website structure is reviewed.
Then the main services, products, categories, locations, or offers are mapped.
Keyword research and search intent are used to understand how people search for those topics.
After that, the topical map is created. This shows which main pages, support pages, blogs, refreshes, or webshop pages may be needed.
The final plan gives a clear priority order, so you know what to create, improve, or connect first.
Does every website need a Topical Authority Plan?
Not every website needs a large Topical Authority Plan, but every serious SEO project needs some kind of topical direction.
A small website may only need a simple plan, while a larger website or webshop may need a more detailed map.
If your website only needs one simple page, a full strategy may be too much.
But if you want to grow rankings, publish blogs, add service pages, build a webshop structure, or invest in monthly SEO, a plan prevents random work.
It helps make sure every page has a reason to exist.
When is a Topical Authority Plan better than starting with content?
A Topical Authority Plan is better than starting with content when it is not clear which pages, blogs, or topics should come first.
Creating content without a plan can lead to overlap, weak internal linking, duplicated search intent, and wasted effort.
This is especially important when a website has several services that need SEO pages, a webshop has many products or categories, or blogs have already been published without clear results.
It is also useful when the website has no clear content structure, competitors have more topical depth, or monthly SEO work needs a proper roadmap.
A plan helps make the next SEO steps more logical, focused, and cost-effective.
Can a Topical Authority Plan improve AI search visibility?
Yes, a Topical Authority Plan can support AI search visibility by helping your website cover topics clearly and consistently.
AI search systems need content that is structured, specific, and easy to understand.
A website with clear topic clusters, direct answers, useful definitions, strong internal links, and consistent terminology is easier for both search engines and AI systems to interpret.
This does not mean writing for robots.
It means creating content that explains your expertise clearly, connects related ideas, and answers the questions people actually ask.
Can the plan be implemented for you?
Yes, the Topical Authority Plan can be used as the roadmap for done-for-you SEO implementation.
After the plan is created, the next step may be SEO Growth Pages, SEO Blog Writing, Existing Page SEO Refreshes, webshop SEO, or monthly growth packs.
This means the plan does not just sit in a document.
It becomes the structure for practical SEO work.
You can also use the plan yourself if you want to create content in-house, brief a writer, or follow it through an SEO coaching program.
What results can you expect?
A Topical Authority Plan gives you a clearer SEO direction and a more logical path for website growth.
It helps you understand which pages matter, which topics are missing, and how your website can become more relevant over time.
A plan does not guarantee rankings by itself.
The rankings come from implementing the plan well and consistently.
But without a plan, SEO work can become random, disconnected, or inefficient.
A strong Topical Authority Plan gives your SEO work structure, priority, and purpose.